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    Good morning and welcome to the future 👋

    One of the biggest challenges for developer teams is to track efficiency and performance, and identify improvement opportunities that can save time and money. A new Singapore-based startup has developed an interesting metrics app, which has already proved it can have a positive impact on business results.

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    Startup of the day

    Haystack, Singapore

    Haystack - please activate images in your mail client

    Source: Haystack

    What’s the deal: Founded in 2020, Haystack offers cloud-based analytics solutions for software and engineering teams. The Y Combinator-backed startup offers features like process optimization, anomaly detection, notifications and alerts, visualization, report generation, and process tracking.

    Funding: $1.2M in seed funding.

    Why it matters: Generally, it’s hard for developers to objectively identify their trends and bottlenecks, or gain insights into resourcing levels.

    Instead of speculating about improvement opportunities or constantly getting updates from the team, Haystack offers visibility through metrics and alerts, and a dashboard which tracks progress over time.

    How it works: Once you create an account and install the app, Haystack is plugged directly into your chosen repositories. It analyses your last 6 months’ data to determine the ‘healthy areas’, compares incoming activities, and updates you.

    Haystack claims its users have increased production deployments by 58% and achieved 70% faster cycle times.

    Our take: Integrating analytics tools into the business process leads to better decision-making and ultimately assists in reducing costs and gaining more revenue. However, the industry seems saturated with competitors like LinearB and Pluralsight Flow.

    Yet Haystack has an impressive client list to show. They claim to be more user-friendly, but do not offer a free trial as competitors do. It will be interesting to see whether Haystack’s UX advantages are sufficient to attract users and grow its market share.

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