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    Startup of the day

    Alpha Impact, Singapore

    Alpha Impact - please activate images in your mail client

    Source: Alpha Impact

    What’s the deal: Singapore-based startup Alpha Impact allows users to follow the investment strategies of experienced traders, and offers automated trading based on the respective risk appetite.

    Recently, the company has raised $3.2M in fresh funding.

    Underlying trends: Crypto Currencies; Copy Trading; Non-custodial Platforms

    Why it matters: Crypto trading can be confusing due to the volatility and risky nature of crypto assets, along with the unpredictable moves of market whales.

    So, no matter if you’re an experienced or nob trader, you might want to try ‘copy trading’ - buying and selling what and when expert traders do.

    On the surface it’s self-explanatory, but it is more than just cutting through the noise and identifying the right person to follow in the crypto world.

    How it works: Users first have to open an account with an exchange like Binance and then connect to Alpha Impact.

    After that, they will be matched with experienced traders to follow. Alpha Impact will charge a 1% fee for every transaction, which will be shared with the traders who are copied.

    Our take: Venture capital funding for blockchain and crypto startups is set to break records in 2021; in 2020, it increased from $300M to $2.6B.

    Alpha Impact tries to give a super simple way to start trading crypto assets, which will resonate well with inexperienced traders.

    However, stock-market copy-trading market leaders such as eToro are now also offering crypto trading, so the competition and customer acquisition costs are high. Any crypto-focused startup like Alpha Impact must excel in crypto-specific features to differentiate itself.

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